Massage Chair World relies on virtual product presentations in the living room

Launch of the virtual massage chair exhibition. This means that interested parties can view the chair they want in their office or private rooms and the desired environment from all sides online on their cell phone.

The innovative company Massagesessel Welt from the Remstal just outside Stuttgart is known for its commitment to relaxation, health and vitality. With the new partnership with the Austrian technology company MazingXR, Michael Roedeske, owner of Massagesessel Welt, is setting a new milestone. This time it's about the increasingly important sales channel on the Internet, e-commerce.

Experience the product in your own living room

The key to this is provided by augmented reality, in which MazingXR specializes. This computer-aided perception of reality creates photorealistic 3D models that present the product to the customer in the selected environment. Roedeske's goal is to become a technical pioneer and to bring real added value to his customers' homes or offices - which is not least due to his background in the IT industry.

Technical possibilities make online trading easier

„Unsere Homepage wurde nun so ausgestattet, dass Kundinnen und Kunden ausgewählte Massagesessel in Originalgröße in ihren eigenen Wänden platzieren können. So sehen Sie, ob das Produkt wirklich in den Raum passt. Das funktioniert mit jedem iOS oder Android betriebenem Smartphone“, zeigt sich Michael Roedeske begeistert. "Anyone who wants to buy a massage chair has various concerns. One of them is definitely the question of how the product will perform in their own home or office," Roedeske's wife Manuela also knows. "It is important for the customer that the massage chair fits in harmoniously. Color, shape and volume must be seen in interaction. A good example of this is the possibility of color adjustment on the NAIPO test winner A350 https://www.massagesesselwelt.de/products/naipo-mgc-a350 or the Family Inada Therapina Robo at https://www.massagesesselwelt.de/products/family-inada-robo. This can be wonderfully tried out in a live presentation like this and the customer can experience the product with all their senses,” adds the expert.

Acceptance of technologies has increased due to Corona

Thanks to the new technical possibilities of augmented reality, a number of functions can be covered online that would normally have to be tried out in the store first. "The rapid implementation of MazingXR's offering can certainly also be attributed to the corona pandemic. The crisis has significantly increased end customers' acceptance of new technologies," says Michael Roedeske. “We are counting on the fact that everyone has now had good experiences with online purchases and that we can also use this for our advice-intensive products.” Manuel Messner and Stefan Sprenger, two of the three founders of MazingXR, predict the development of augmented reality as follows: "We are revolutionizing the customer journey. This type of shopping will be the next big trend that we from Austria can help shape."

Further information at: https://www.mazingxr.com/